Your website serves as a virtual storefront for your company. You want it to appear tidy, clean, appealing, welcoming, and professional, just like your normal place of business. Here are seven low-cost methods to update a site to match today’s standards, some of which may be simpler than you think.
Refresh the Content on a Regular Basis
Examine your homepage with a critical eye. Do you make it difficult for people to find you or make educated guesses about how to contact you? Contact information is often included in the header or bottom of each page for small companies. Include an email address and a phone number at the very least. Add your address if you receive clients at your location.
Include images and/or videos in your post
Take a look at your main page. Is there a lot of text? Large blocks of text are broken up by images, which makes the site more appealing to users. Include at least one image of your company, staff, or goods. Invest in professional photography if no one in your company is a good photographer. A professional photographer may usually be hired for a few hundred dollars in most locations. Videos are also really good. So make a how-to video, a product demonstration film, or a video of you greeting people. Upload it to YouTube or another video hosting service. Then, to post it on your site, incorporate the code.
Make sure your design is up to date.
A website created in 2005 would seem outdated when compared to one created in 2015. An out-of-date website design creates the idea that your company is out-of-date as well. It is preferable to update the whole website. If time and money are limited, at the very least, revamp the site to make a strong first impression. Other pages will be updated as time and funds allow.
How Can You Make Your Website Better?
Leadfeeder’s customer journey map has always struck me as a fantastic example. You don’t have to go as explicit as they did, but it conveys the message. It depicts what visitors do when they visit their website and the similarities that exist between those who become clients and those who do not.
It’s also essential to keep the number of on-page animations and interactions to a minimum. It may be overwhelming to browse across a website and see every button pulsating or a section of icons each with its own animation, which can distract people from reading what’s on the page.
As an example, have a look at the webpage below. Note that, since I’m considering this as a criticism, I’ve removed the brand’s branding from the picture to keep it more anonymous.
Include social evidence.
If you’re like most people who buy on Amazon, you’ll lean toward items with mainly four to five-star ratings from individuals who wrote about their experiences with the item. By reading these evaluations, we develop confidence in the product, knowing that it will deliver on its claims and fulfill our needs, prompting us to buy it. Your product or service, as well as your website, will be affected in the same way. Users are 58 percent more inclined to purchase your product if they read compelling testimonials from actual individuals, according to research. But, in terms of design, how should your testimonials seem such that they successfully build trust with your consumers when they view them?
There are a few options available to you. However, you must first decide whether you want a written or video testimonial. Video testimonials have been proven to be the most effective in the past. This is because the medium naturally holds your user’s attention for longer periods of time and also helps to establish a deeper human connection by allowing them to hear voices and see real people’s faces.
Text testimonials, on the other hand, may be used to assist establish trust with your users if they are correctly planned and implemented. Upland Adestra is a UK-based corporate email and marketing automation software provider. On their testimonial website, they offer four films, each of which is divided into parts.
What is the cause of my website’s slowness?
You’ve run a site speed test and discovered that your load time is very sluggish. There may be a variety of causes for your site’s slow loading time. It may be anything from the time it takes for your server to load to the size of your images to the number of redirects you have. That means there is a slew of things you can do to boost page speed. We’ll take a look at twenty of them. However, you must have a goal in mind before you begin debugging to enhance website speed.
How long should it take for a page to load?
It’s a good idea to establish a target for where you want your site’s speed to be before you start working on it. If you don’t know what an acceptable page speed is, this may be tough. The ideal practice, according to Google, is three seconds. Unfortunately, most sites aren’t even close, according to the results of its latest benchmark study. None of the sectors they studied came close to their suggested best practice of three seconds on average.